Tracking Back-Talk in Consumer-Generated Advertising An Analysis of Two Interpretative Approaches

https://hdl.handle.net/10536/DRO/DU:30159994
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journal contribution

posted on 2011-03-01, 00:00 authored by Colin Campbell, Leyland F Pitt, Michael Parent, Pierre Berthon

Tracking Back-Talk in Consumer-Generated Advertising An Analysis of Two Interpretative Approaches

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Related Materials

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DOI - Is version of https://doi.org/10.2501/JAR-51-1-224-238

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000288688400004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Journal

JOURNAL OF ADVERTISING RESEARCH

Volume

51

Pagination

224-238

ISSN

0021-8499

eISSN

1740-1909

Issue

1

Publisher

ADVERTISING RESEARCH FOUNDATION

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Keywords

Social Sciences Business Communication Business & Economics IMAGE

Licence

All Rights Reserved

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