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Tracking Back-Talk in Consumer-Generated Advertising An Analysis of Two Interpretative Approaches

journal contribution
posted on 2011-03-01, 00:00 authored by Colin Campbell, Leyland F Pitt, Michael Parent, Pierre Berthon
Tracking Back-Talk in Consumer-Generated Advertising An Analysis of Two Interpretative Approaches

History

Journal

JOURNAL OF ADVERTISING RESEARCH

Volume

51

Issue

1

Pagination

224 - 238

Publisher

ADVERTISING RESEARCH FOUNDATION

ISSN

0021-8499

eISSN

1740-1909

Language

English

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