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Trust or consequences : build trust today or lose your market tomorrow

journal contribution
posted on 2003-01-01, 00:00 authored by Nicholas McclarenNicholas Mcclaren
Trust or consequences : build trust today or lose your market tomorrow

History

Journal

Journal of consumer marketing

Volume

21

Issue

6

Pagination

437 - 439

Publisher

Emerald Group Publishing

Location

Bingley, England

ISSN

0736-3761

Language

eng

Publication classification

C4.1 Letter or note

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