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Turning competitive advantage into customer equity

Version 2 2024-06-18, 01:50
Version 1 2017-08-03, 10:57
journal contribution
posted on 2024-06-18, 01:50 authored by LF Pitt, MT Ewing, P Berthon
Turning competitive advantage into customer equity

History

Journal

Business Horizons

Volume

43

Pagination

11-18

Location

New York, N.Y.

Publisher DOI

ISSN

0007-6813

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2000, Elsevier

Issue

5

Publisher

Elsevier

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    All Rights Reserved

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