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Turning competitive advantage into customer equity
journal contribution
posted on 2000-09-01, 00:00 authored by L F Pitt, Mike Ewing, P BerthonTurning competitive advantage into customer equity
History
Journal
Business HorizonsVolume
43Issue
5Pagination
11 - 18Publisher
ElsevierLocation
New York, N.Y.Publisher DOI
ISSN
0007-6813Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2000, ElsevierUsage metrics
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