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Turning competitive advantage into customer equity

journal contribution
posted on 2000-09-01, 00:00 authored by L F Pitt, Mike Ewing, P Berthon
Turning competitive advantage into customer equity

History

Journal

Business Horizons

Volume

43

Issue

5

Pagination

11 - 18

Publisher

Elsevier

Location

New York, N.Y.

Publisher DOI

ISSN

0007-6813

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2000, Elsevier

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