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Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms

journal contribution
posted on 2017-06-01, 00:00 authored by W Wang, A Krishna, Brent McFerranBrent McFerran
Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms

History

Journal

Journal of Marketing Research

Volume

54

Issue

3

Pagination

478 - 494

Publisher

Sage

Location

London, Eng.

ISSN

0022-2437

eISSN

1547-7193

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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