Turning the wheels of engagement: Evidence from entertainment live streaming

journal contribution

posted on 2024-09-05, 05:51 authored by X Song, M Fu, J Fang, Z Cai, CW Tan, Eric Lim, AYL Chong

Turning the wheels of engagement: Evidence from entertainment live streaming

History

Journal

Journal of the Academy of Marketing Science

Location

Berlin, Germany

Open access

No

ISSN

0092-0703

eISSN

1552-7824

Language

eng

Notes

In press

Publication classification

C1.1 Refereed article in a scholarly journal

Publisher

Springer

Publication URL

http://dx.doi.org/10.1007/s11747-024-01020-1

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Categories

Keywords

BEHAVIOR Business Business & Economics Customer engagement CUSTOMER ENGAGEMENT DESIGN Emergent process Engagement transition Gratuity Live streaming Markov chain SCALE DEVELOPMENT Scheduling strategy Social Sciences

Licence

All Rights Reserved

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