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Twenty years of the Journal of Marketing Theory and Practice
journal contribution
posted on 2012-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, Allison RingerAllison RingerThis paper reviews the work published in JMTP during its first 20 years. It finds extensive global coverage in terms of authors and material, despite a U.S. emphasis. In addition, a diversity of topics is covered and is making a significant contribution, as defined by citations, to broader academic discourse. The works published have a strong applied focus, although this might be expected to have been higher given the journal's applied foundations. The paper also identifies the most prolific individuals and institutions, based on the number of articles published and citations to those articles. The paper concludes that JMTP has made a valuable contribution to marketing academia and its global recognition continues to grow.
History
Journal
Journal of marketing theory and practiceVolume
20Issue
3Pagination
243 - 261Publisher
M.E. Sharpe, IncLocation
Armonk, N.Y.ISSN
1069-6679Language
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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