UNDERSTANDING CONSUMER CONVERSATIONS AROUND ADS IN A WEB 2.0 WORLD

journal contribution

posted on 2011-03-01, 00:00 authored by Colin Campbell, Leyland F Pitt, Michael Parent, Pierre R Berthon

UNDERSTANDING CONSUMER CONVERSATIONS AROUND ADS IN A WEB 2.0 WORLD

History

Related Materials

1.
DOI - Is version of https://doi.org/10.2753/JOA0091-3367400106

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000289042400007&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Journal

JOURNAL OF ADVERTISING

Volume

40

Pagination

87-102

ISSN

0091-3367

eISSN

1557-7805

Issue

1

Publisher

M E SHARPE INC

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Categories

Keywords

Social Sciences Business Communication Business & Economics TELEVISION COMMERCIALS MEDIATING ACCEPTANCE COMMUNICATION CUSTOMERS RESPONSES MESSAGE

Licence

All Rights Reserved

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