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Uncovering multiple champion roles in implementing new-technology ventures

journal contribution
posted on 01.05.2006, 00:00 authored by S Gupta, J Cadeaux, Chris DubelaarChris Dubelaar
This article reports the findings of a field study of a new venture electronic network enterprise from a business-to-business perspective.
Network theory and the literatures of process innovation management and strategic marketing are used to generate theory about how new venture
electronic network enterprises are created, and the roles champions play in their creation. Network champion roles and their relationships with
other network participants are not well understood. The case study reveals how (a) network champions have both direct and indirect involvement
in creating and commercializing new venture electronic networks, (b) champions within the venture rather than network champions strategically
encourage or discourage supplier and buyer firms in joining, and (c) the accumulated knowledge of all champions, rather than the network
champion alone, enhances successful implemented strategies. The findings provide researchers with a theoretical understanding of the role of the
network champion in creating new ventures. Network champions filling multiple roles appear necessary for the successful creation of new hightech
ventures.

History

Journal

Journal of business research

Volume

59

Issue

5

Pagination

549 - 563

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

0148-2963

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2006, Elsevier