Uncovering the relationships between aspirations and luxury brand preference

journal contribution

posted on 2024-09-20, 00:01 authored by Y Truong, R McColl, P Kitchen

Uncovering the relationships between aspirations and luxury brand preference

History

Journal

Journal of product and brand management

Volume

19

Pagination

346-355

Location

Bingley, England

Publisher DOI

https://doi.org/10.1108/10610421011068586

ISSN

1061-0421

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2010, Emerald Group Publishing

Issue

5

Publisher

Emerald

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Categories

No categories selected

Keywords

brands marketing strategy premium products 159999 Commerce, Management, Tourism and Services not elsewhere classified 970115 Expanding Knowledge in Commerce

Licence

All Rights Reserved

Exports