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Understanding consumer decision making and detriment in an essential service
journal contribution
posted on 2012-12-01, 00:00 authored by Paul HarrisonPaul Harrison, Lisa McQuilken, Nichola RobertsonNichola Robertson, Kathryn ChalmersUnderstanding consumer decision making and detriment in an essential service
History
Journal
Journal of MacromarketingVolume
32Issue
4Pagination
1 - 8Publisher
Sage PublicationsLocation
Thousand Oaks, Calif.ISSN
1552-6534Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2012, Sage PublicationsUsage metrics
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