Understanding consumer decision making and detriment in an essential service

Version 2 2024-06-04, 05:43

Version 1 2015-08-26, 15:56

journal contribution

posted on 2024-06-04, 05:43 authored by Paul HarrisonPaul Harrison, L McQuilken, Nichola RobertsonNichola Robertson, K Chalmers

Understanding consumer decision making and detriment in an essential service

History

Journal

Journal of Macromarketing

Volume

32

Pagination

1-8

Location

Thousand Oaks, Calif.

ISSN

1552-6534

Language

eng

Author URL

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000311458600052&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2012, Sage Publications

Issue

4

Publisher

Sage Publications

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Categories

Keywords

Social Sciences Business Business & Economics BUSINESS 150599 Marketing not elsewhere classified 970115 Expanding Knowledge in Commerce Department of Marketing

Licence

All Rights Reserved

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