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Unraveling cultural value

journal contribution
posted on 2003-01-01, 00:00 authored by G Geursen, Ruth Rentschler
Geursen and Rentschler discuss value and its application to culture, and explore the drivers of cultural value and how they interrelate to maximize revenues and sustainability for arts. They argue that cultural value can be structured to reflect the interest of individual stakeholder groups to achieve creative missions. They propose to managers to maximize revenues, be aware of their mission, carefully consider how to balance the different opportunities entrepreneurially, and be conscious of individual opportunities to develop better outcome for cultural organizations.

History

Journal

Journal of arts management, law and society

Volume

33

Issue

3

Season

Fall

Pagination

196 - 210

Publisher

Heldref Publications

Location

Washington, DC

ISSN

1063-2921

eISSN

1930-7799

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2003, Heldref Publications

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