posted on 2003-01-01, 00:00authored byG Geursen, Ruth Rentschler
Geursen and Rentschler discuss value and its application to culture, and explore the drivers of cultural value and how they interrelate to maximize revenues and sustainability for arts. They argue that cultural value can be structured to reflect the interest of individual stakeholder groups to achieve creative missions. They propose to managers to maximize revenues, be aware of their mission, carefully consider how to balance the different opportunities entrepreneurially, and be conscious of individual opportunities to develop better outcome for cultural organizations.
History
Journal
Journal of arts management, law and society
Volume
33
Issue
3
Season
Fall
Pagination
196 - 210
Publisher
Heldref Publications
Location
Washington, DC
ISSN
1063-2921
eISSN
1930-7799
Language
eng
Publication classification
C1 Refereed article in a scholarly journal; C Journal article