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Using Big Search Data to Map Your Market: Marketing in a Digital Age

journal contribution
posted on 2022-08-28, 01:44 authored by Bernd SkieraBernd Skiera, Daniel M Ringel
Using Big Search Data to Map Your Market: Marketing in a Digital Age

History

Journal

IESE Insight

Issue

32

Pagination

31 - 37

Publisher

Universidad de Navarra

Publisher DOI

eISSN

2013-3901

Publication classification

CN.1 Other journal article

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