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Using Big Search Data to Map Your Market: Marketing in a Digital Age

journal contribution
posted on 2022-08-28, 01:44 authored by Bernd SkieraBernd Skiera, Daniel M Ringel
Using Big Search Data to Map Your Market: Marketing in a Digital Age

History

Journal

IESE Insight

Pagination

31 - 37

Location

Barcelona, Spain

Publisher DOI

eISSN

2013-3901

Language

eng

Publication classification

CN.1 Other journal article

Publisher

IESE Publishing

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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