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Using a qualitative vignette to explore a complex public health issue

Version 2 2024-06-05, 10:53
Version 1 2015-01-30, 16:03
journal contribution
posted on 2024-06-05, 10:53 authored by M Jackson, Paul HarrisonPaul Harrison, B Swinburn, Mark LawrenceMark Lawrence
This article discusses how qualitative vignettes were combined with interviews to explore a complex public health issue; that is, promoting unhealthy foods and beverages to children and adolescents. It outlines how the technique was applied in practice and the combination of vignette-based interviews with a broader approach involving Gadamerian hermeneutics. Twenty-one participants from the public health community and the marketing and food and beverage industries took part in vignette-based interviews between March and September 2012. Overall, the qualitative vignette method afforded an efficient, generally well-received technique that effectively explored the issue of promoting unhealthy foods and beverages to children and adolescents. The vignette provided structure to interviews but allowed certain responses to be investigated in greater depth. Through this research, we argue that qualitative vignettes allow researchers to explore complex public health issues. This article also provides a valuable resource for researchers seeking to explore this technique.

History

Journal

Qualitative health research

Volume

25

Pagination

1395-1409

Location

London, Eng.

ISSN

1049-7323

eISSN

1552-7557

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2015, Sage

Issue

10

Publisher

Sage