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Using business intelligence to support the process of organizational sensemaking

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journal contribution
posted on 2016-03-01, 00:00 authored by Morteza Namvar, Jacob CybulskiJacob Cybulski, Luckmika Perera
Making sense of an organization overwhelmed with data becomes a problem for decision makers at all levels of business planning and operation. Although scholars have suggested several technological solutions such as business intelligence as being useful in helping busy executives to make decisions, we still know little about assisting business stakeholders in the process of understanding their organizational complexity before such decisions could even be formulated. In this paper, we investigate the opportunities in using BI technologies to make sense of a business environment. We analyze the views and opinions of developers, analysts, consultants, and users of business intelligence, who are experienced in using the technology beyond decision making to support organizational sensemaking. Our results highlight the need for creating and maintaining individual; and organizational identity and enacting this identity on the business and its environment.

History

Journal

Communications of the association for information systems

Volume

38

Article number

20

Pagination

330 - 352

Publisher

Association for Information Systems

Location

Atlanta, Ga.

ISSN

1529-3181

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2016, Association for Information Systems