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Using second life to teach about marketing in second life
journal contribution
posted on 2011-01-01, 00:00 authored by Wade HalvorsonWade Halvorson, Mike Ewing, L WindischThere are compelling reasons for educators to consider incorporating virtual worlds (VWs) in their marketing curriculum. That said, the ways in which VWs can be implemented into the teaching curriculum are many and varied. This article reports on two studies in which notionally similar graduate classes are taught about marketing in Second Life (SL). The degree of student and instructor immersion is intentionally varied: One class is taught entirely in SL, by a technically expert instructor, while novice/intermediate instructors teach the second class in an interactive tutorial setting. Taken together, these studies offer marketing educators insights into developing “full” and “lite” approaches to teaching in SL, thereby lowering the barrier to uptake of the technology by catering to a broader spectrum of both instructor and student competencies, interests, and abilities.
History
Journal
Journal of Marketing EducationVolume
33Issue
2Pagination
217 - 228Publisher
Sage PublicationsLocation
London, EnglandPublisher DOI
ISSN
0273-4753Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2011, Sage PublicationsUsage metrics
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