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Using strategic alliances to develop credible green marketing

journal contribution
posted on 1995-01-01, 00:00 authored by N Mendleson, Michael PolonskyMichael Polonsky
Using strategic alliances to develop credible green marketing

History

Journal

Journal of consumer marketing

Volume

12

Pagination

4-18

Location

Bingley, Eng.

ISSN

0736-3761

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1995, MCB University Press

Issue

2

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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