Deakin University
Browse

Using strategic alliances to develop credible green marketing

journal contribution
posted on 1995-01-01, 00:00 authored by N Mendleson, Michael PolonskyMichael Polonsky
Using strategic alliances to develop credible green marketing

History

Related Materials

  1. 1.
    DOI - Is version of https://doi.org/10.1108/07363769510084867

Location

Bingley, Eng.

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1995, MCB University Press

Journal

Journal of consumer marketing

Volume

12

Pagination

4-18

ISSN

0736-3761

Issue

2

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC