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Using strategic alliances to develop credible green marketing

journal contribution
posted on 1995-01-01, 00:00 authored by N Mendleson, Michael PolonskyMichael Polonsky
Using strategic alliances to develop credible green marketing

History

Journal

Journal of consumer marketing

Volume

12

Issue

2

Pagination

4 - 18

Publisher

Emerald Group Publishing

Location

Bingley, Eng.

Publisher DOI

ISSN

0736-3761

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1995, MCB University Press

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