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Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia

journal contribution
posted on 2008-10-01, 00:00 authored by Sharyn Mcdonald, P Murphy
Short-break tourism is likely to continue as a popular vacation for time-, income- and special interest conscious tourists. With the competition for visitors, destinations need to consider the constraints and facilitators associated with tourist decision-making for short-break vacations. This study presents the application of a leisure model toward better explaining such vacation choices. This study found key constraints, such as time and awareness, inhibited visitors from visiting attractions. The importance and influence of word-of-mouth recommendations plays a key role in gaining the attention of future visitors. <br>

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Location

London, England

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2008, SAGE Publications

Journal

Journal of vacation marketing

Volume

14

Pagination

317 - 330

ISSN

1356-7667

eISSN

1479-1870

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