Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia
journal contribution
posted on 2008-10-01, 00:00authored bySharyn Mcdonald, P Murphy
Short-break tourism is likely to continue as a popular vacation for time-, income- and special interest conscious tourists. With the competition for visitors, destinations need to consider the constraints and facilitators associated with tourist decision-making for short-break vacations. This study presents the application of a leisure model toward better explaining such vacation choices. This study found key constraints, such as time and awareness, inhibited visitors from visiting attractions. The importance and influence of word-of-mouth recommendations plays a key role in gaining the attention of future visitors.