Value Innovation and Marketing Capabilities in Dynamic Environments: A Dynamic Capability Perspective

journal contribution

posted on 2022-12-09, 03:54 authored by Reza KachouieReza Kachouie, Felix Mavondo, Veronique Ambrosini

Value Innovation and Marketing Capabilities in Dynamic Environments: A Dynamic Capability Perspective

History

Journal

Journal of Strategic Marketing

Pagination

1-16

Location

London, Eng.

ISSN

0965-254X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Publisher

Taylor & Francis

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

value innovation dynamic capabilities marketing capabilities environmental dynamism

Licence

All Rights Reserved

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