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Value Innovation and Marketing Capabilities in Dynamic Environments: A Dynamic Capability Perspective

journal contribution
posted on 2022-12-09, 03:54 authored by Reza KachouieReza Kachouie, Felix Mavondo, Veronique Ambrosini
Value Innovation and Marketing Capabilities in Dynamic Environments: A Dynamic Capability Perspective

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Journal

Journal of Strategic Marketing

ISSN

0965-254X

Publisher

Taylor & Francis (Routledge)

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