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Value creation in wine tourism – an exploration through deep neural networks
journal contribution
posted on 2023-02-14, 04:09 authored by D Gao, H Xia, W Deng, B Muskat, Gang LiGang Li, R LawThe aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.
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Journal
Journal of Vacation MarketingPublisher DOI
ISSN
1356-7667eISSN
1479-1870Language
EnglishPublication classification
C1 Refereed article in a scholarly journalPublisher
SAGE PUBLICATIONS LTDUsage metrics
Keywords
BusinessBusiness & Economicsdeep neural networkexploratory designHospitality, Leisure, Sport & Tourismonline review dataONLINE REVIEWSPREFERENCESSATISFACTIONSERVICESocial SciencesSocial Sciences - Other Topicstourist decision-makingvalue creationWine tourismNeurosciencesTourism not elsewhere classifiedMarketing not elsewhere classified
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