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Values and valences: variables relating to the attractiveness and choice of food in different contexts
journal contribution
posted on 1998-04-01, 00:00 authored by N T Feather, M A Norman, Tony WorsleyTony WorsleyThis study investigated relations between values and the attractiveness and choice of food in different contexts for a sample of 464 participants who completed a mail survey distributed in 12 supermarkets in metropolitan Adelaide, South Australia. Participants responded to 5 hypothetical scenarios describing situations, each of which presented 2 alternatives relating to the presentation or consumption of different foods. Participants also completed the Schwartz Value Survey (Schwartz, 1992). Results showed that measures of the attractiveness (or valence) of each alternative and choice of alternative were related to specified value types for some scenarios, depending on context and structural relations among the value types engaged by each alternative. Results also implied that choice of alternative was mediated by the valences.
History
Journal
Journal of applied social psychologyVolume
28Issue
7Pagination
639 - 656Publisher
Wiley-BlackwellLocation
Chichester, Eng.Publisher DOI
ISSN
0021-9029Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1998, V.H. Winston & SonUsage metrics
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