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Values and valences: variables relating to the attractiveness and choice of food in different contexts

Version 2 2024-06-03, 11:37
Version 1 2017-07-26, 14:46
journal contribution
posted on 2024-06-03, 11:37 authored by NT Feather, MA Norman, Tony WorsleyTony Worsley
This study investigated relations between values and the attractiveness and choice of food in different contexts for a sample of 464 participants who completed a mail survey distributed in 12 supermarkets in metropolitan Adelaide, South Australia. Participants responded to 5 hypothetical scenarios describing situations, each of which presented 2 alternatives relating to the presentation or consumption of different foods. Participants also completed the Schwartz Value Survey (Schwartz, 1992). Results showed that measures of the attractiveness (or valence) of each alternative and choice of alternative were related to specified value types for some scenarios, depending on context and structural relations among the value types engaged by each alternative. Results also implied that choice of alternative was mediated by the valences.

History

Journal

Journal of applied social psychology

Volume

28

Pagination

639-656

Location

Chichester, Eng.

ISSN

0021-9029

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1998, V.H. Winston & Son

Issue

7

Publisher

Wiley-Blackwell

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