Virtue ethics, CSR and ‘corporate citizenship’
journal contribution
posted on 2014-01-01, 00:00 authored by Stephen MackeyPurpose
This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre.
Design/methodology/approach
It uses an essay format.
Findings
The essay is critical of proposed ‘communitarian-style’ initiatives to take advantage of what are referred to by some public relations theorists as ‘consumer communities’.
Originality/value
This is the most extensive application of MacIntyre’s ideas to public relations.
Design/methodology/approach
It uses an essay format.
Findings
The essay is critical of proposed ‘communitarian-style’ initiatives to take advantage of what are referred to by some public relations theorists as ‘consumer communities’.
Originality/value
This is the most extensive application of MacIntyre’s ideas to public relations.
History
Journal
Journal of communication managementVolume
18Issue
2Pagination
131 - 145Publisher
Emerald Group PublishingLocation
Bingley, EnglandISSN
1363-254XLanguage
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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No categories selectedKeywords
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