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Volunteering abroad : motives for travel to volunteer at the Athens Olympic Games

journal contribution
posted on 01.01.2007, 00:00 authored by S Fairley, P Kellett, C Green
Volunteers have become essential to the delivery of sport events. Megaevents, such as the Olympic Games, rely on a large number of volunteers for the successful running of the event, some of whom travel to volunteer. This study investigates the motives of a group of people who volunteered at the Sydney Olympics as they prepared to travel to volunteer at the 2004 Athens Olympic Games. Four key motives were identified: (a) nostalgia, (b) camaraderie and friendship, (c) Olympic (i.e., subcultural) connection, and (d) sharing and recognition of expertise. The motives identified distinguish event volunteer tourists from other volunteer tourists and from other event volunteers. It is suggested that the recruitment, retention, and reacquisition of event volunteers will be served by understanding the motives and experiences of repeat event volunteers.

History

Journal

Journal of sport management

Volume

21

Pagination

41 - 57

Publisher

Human Kinetics

Location

Champaign, Ill.

ISSN

0888-4773

eISSN

1543-270X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2007, Human Kinetics, Inc.

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