Vulnerable consumers and debt : can social marketing assist?

journal contribution

posted on 2011-08-01, 00:00 authored by L Brennan, Z Zevallos, Wayne Binney

Vulnerable consumers and debt : can social marketing assist?

History

Journal

Australasian marketing journal

Volume

19

Issue

39

Pagination

203 - 211

Publisher

Elsevier

Location

Oxford, England

Publisher DOI

https://doi.org/10.1016/j.ausmj.2011.05.007

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

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Categories

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Keywords

vulnerable consumers consumer credit debt management social marketing

Licence

All Rights Reserved

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