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We promise! Customer charters expand guarantees

journal contribution

posted on 2013-01-01, 00:00 authored by Rod McColl

We promise! Customer charters expand guarantees

History

Journal

Journal of business strategy

Volume

34

Issue

6

Pagination

11 - 18

Publisher

Emerald

Location

Bingley, England

Publisher DOI

https://doi.org/10.1108/JBS-01-2013-0005

ISSN

0275-6668

eISSN

2052-1197

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Group Publishing

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Keywords

customer charters customer satisfaction qualitative research service guarantees service quality services marketing

Licence

All Rights Reserved

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