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What is referenced in marketing publications and has it changed over time?

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journal contribution
posted on 2007-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, C Polonsky
Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.

History

Journal

Journal for advancement of marketing education

Volume

10

Season

Summer

Pagination

40 - 48

Publisher

Stephens College

Location

Columbia, Mo.

ISSN

1537-5137

Language

eng

Notes

This article is available on page 40 in the attached pdf.Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.au

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

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