polonsky-whatisreferenced-2007.pdf (38.06 kB)
What is referenced in marketing publications and has it changed over time?
journal contribution
posted on 2007-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, C PolonskyAcademic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.
History
Journal
Journal for advancement of marketing educationVolume
10Season
SummerPagination
40 - 48Publisher
Stephens CollegeLocation
Columbia, Mo.ISSN
1537-5137Language
engNotes
This article is available on page 40 in the attached pdf.Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.auPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleUsage metrics
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