What you have always wanted to know about marketing strategy ... but were too confused to ask
journal contribution
posted on 1992-01-01, 00:00 authored by Gael McDonald, C RobertsWhat you have always wanted to know about marketing strategy ... but were too confused to ask
History
Journal
Management decisionVolume
30Issue
7Pagination
54 - 60Publisher
Emerald GroupLocation
West Yorkshire, EnglandPublisher DOI
ISSN
0025-1747eISSN
1758-6070Language
engPublication classification
C1.1 Refereed article in a scholarly journalUsage metrics
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