What you have always wanted to know about marketing strategy ... but were too confused to ask

https://hdl.handle.net/10536/DRO/DU:30024099
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journal contribution

posted on 1992-01-01, 00:00 authored by Gael McDonald, C Roberts

What you have always wanted to know about marketing strategy ... but were too confused to ask

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Related Materials

1.
DOI - Is version of https://doi.org/10.1108/00251749210017335

Location

West Yorkshire, England

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Management decision

Volume

30

Pagination

54 - 60

ISSN

0025-1747

eISSN

1758-6070

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No categories selected

Keywords

Strategic planning objectives niche marketing market strategy market shares

Licence

All Rights Reserved

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