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When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities
journal contribution
posted on 2014-06-30, 00:00 authored by S Judd, Joshua NewtonJoshua Newton, F Newton, Mike EwingParents play a critical role in promoting fruit and vegetable consumption, for eating patterns established early in life tend to persist into adulthood. Despite this, the factors that facilitate or inhibit parents’ capacity to socialise fruit and vegetable consumption into their children’s daily diets remain poorly defined. Thirty-eight semi-structured interviews with residents, allied healthcare professionals, community leaders, community programme leaders and a local government leader living or working in two low socioeconomic suburbs were consequently conducted to ascertain factors exogenous and endogenous to the family unit that shaped parental food socialisation practices. Budgetary and time constraints emerged as exogenous factors that constrained fruit and vegetable socialisation. Constraining effects were also found for a range of endogenous factors, including commensal experiences, children’s food fussiness and the feeding styles employed by parents. As such, while many caregivers may wish to socialise fruit and vegetable consumption into their children’s daily diets, their capacity to do so is often inhibited by factors beyond their volitional control. Failure to take heed of these factors could therefore result in the development of social marketing campaigns that are ineffective at best or give rise to unintentionally harmful outcomes at worst.
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Journal
Journal of marketing managementVolume
30Issue
15 - 16Pagination
1625 - 1653Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
0267-257XeISSN
1472-1376Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2014, Taylor & FrancisUsage metrics
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