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Where Are We Going? Perceptions of U.S. Marketing Academics

journal contribution
posted on 2024-08-23, 05:33 authored by Michael PolonskyMichael Polonsky, Gary Mankelow
Where Are We Going? Perceptions of U.S. Marketing Academics

History

Journal

Journal of Marketing Management

Volume

16

Pagination

717-743

Publisher DOI

ISSN

0267-257X

eISSN

1472-1376

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

7

Publisher

Informa UK Limited

Publication URL

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    Research Publications

    Categories

    Keywords

    7.3 Management and decision makingGeneric health relevance

    Licence

    All Rights Reserved

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