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Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest

journal contribution
posted on 2024-03-12, 03:18 authored by Ruoxu Wang, Fan Yang, Saijing Zheng, S Shyam Sundar
Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey ( N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media.

History

Journal

Social Media + Society

Volume

2

Pagination

1-9

Location

London, Eng.

ISSN

2056-3051

eISSN

2056-3051

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

3

Publisher

SAGE Publications