Why customer referrals can drive stunning profits

journal contribution

posted on 2011-06-01, 00:00 authored by P Schmitt, Bernd Skiera, C van den Bulte

Why customer referrals can drive stunning profits

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URL - Is version of Why customer referrals can drive stunning profits

Location

Boston, Mass.

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2011, [Harvard University, Graduate School of Business Administration]

Journal

Harvard business review

Volume

89

ISSN

0017-8012

Issue

6

Publisher

Harvard University, Graduate School of Business Administration

Publication URL

https://hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits

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Categories

Keywords

Customer referrals Profits Referral programs Commerce Business Economy Department of Marketing

Licence

All Rights Reserved

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