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Why customer referrals can drive stunning profits

journal contribution
posted on 2011-06-01, 00:00 authored by P Schmitt, Bernd SkieraBernd Skiera, C van den Bulte
Why customer referrals can drive stunning profits

History

Journal

Harvard business review

Volume

89

Location

Boston, Mass.

ISSN

0017-8012

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2011, [Harvard University, Graduate School of Business Administration]

Issue

6

Publisher

Harvard University, Graduate School of Business Administration

Publication URL

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    Research Publications

    Categories

    Keywords

    Customer referralsProfitsReferral programsCommerceBusinessEconomyDepartment of Marketing

    Licence

    All Rights Reserved

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