Why customer referrals can drive stunning profits
journal contribution
posted on 2011-06-01, 00:00 authored by P Schmitt, Bernd SkieraBernd Skiera, C van den BulteWhy customer referrals can drive stunning profits
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Journal
Harvard business reviewVolume
89Location
Boston, Mass.ISSN
0017-8012Language
engPublication classification
C1.1 Refereed article in a scholarly journal, C Journal articleCopyright notice
2011, [Harvard University, Graduate School of Business Administration]Issue
6Publisher
Harvard University, Graduate School of Business AdministrationUsage metrics
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