Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
Version 2 2024-06-04, 10:34Version 2 2024-06-04, 10:34
Version 1 2018-09-16, 00:00Version 1 2018-09-16, 00:00
journal contribution
posted on 2024-06-04, 10:34authored byC Schlereth, Bernd Skiera, F Schulz
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans