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Why new products fail: lessons from the Australian Grocery Market

journal contribution
posted on 2006-01-01, 00:00 authored by Jerry Soldatos, J Hardy
The purpose of this paper is to identify contributing factors to new product development failure in the Australian grocery organisations and explain the main reasons for new product failure. The paper also examines key success measures for new products.

History

Journal

Scientific papers

Volume

2

Issue

3

Pagination

92 - 97

Publisher

Slovak University of Technology

Location

Bratislava, Slovakia

ISSN

1336-815X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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