Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
journal contribution
posted on 2012-06-01, 00:00 authored by S Gensler, O Hinz, Bernd SkieraBernd Skiera, S TheysohnWillingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
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Journal
European Journal of Operational ResearchVolume
219Pagination
368-378Location
Amsterdam, The NetherlandsISSN
0377-2217Language
EnglishPublication classification
C1.1 Refereed article in a scholarly journal, C Journal articleCopyright notice
2012, ElsevierIssue
2Publisher
ELSEVIER SCIENCE BVUsage metrics
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No categories selectedKeywords
Social SciencesScience & TechnologyTechnologyManagementOperations Research & Management ScienceBusiness & EconomicsChoice-based conjoint analysisWillingness to payMarketing researchPRODUCT LINE SELECTIONOPERATIONS MANAGEMENTUTILITY BALANCEMODELSPRICEHETEROGENEITYOPTIONOPTIMIZATIONENDOGENEITYATTRIBUTES150599 Marketing not elsewhere classified970115 Expanding Knowledge in CommerceDepartment of MarketingMD Multidisciplinary
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