'Game, Set, Match': An exploration of congruence in Australian disability sport sponsorship
Version 2 2024-06-13, 08:42
Version 1 2014-10-28, 10:28
journal contribution
posted on 2024-06-13, 08:42 authored by HK Macdougall, SN Nguyen, AJ Karg'Game, Set, Match': An exploration of congruence in Australian disability sport sponsorship
History
Journal
Sport Management ReviewVolume
17Pagination
78-89Location
New York, NYISSN
1441-3523eISSN
1839-2083Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2014, ElsevierIssue
1Publisher
TAYLOR & FRANCIS LTDPublication URL
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Keywords
Social SciencesHospitality, Leisure, Sport & TourismManagementSocial Sciences - Other TopicsBusiness & EconomicsCongruenceDisability sportSport marketingSponsorship managementCase studyQUALITY-OF-LIFEBRAND-IMAGECONGRUITYSUPERCRIPFIT(DIS)EMPOWERMENTRELATEDNESSPERCEPTIONSTECHNOLOGYPROMINENCE150404 Sport and Leisure Management970115 Expanding Knowledge in CommerceDepartment of Management
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