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‘It's like a drink you'd have before you go to a party’: analysis of a Vodka Cruiser advertising campaign

journal contribution

posted on 2018-01-01, 00:00 authored by S C Jones, Kate Francis, C S Gordon

‘It's like a drink you'd have before you go to a party’: analysis of a Vodka Cruiser advertising campaign

History

Journal

Drug and alcohol review

Volume

37

Issue

1

Pagination

36 - 41

Publisher

Wiley

Location

London, Eng.

Publisher DOI

https://doi.org/10.1111/dar.12543

Link to full text

https://rss.onlinelibrary.wiley.com/doi/am-pdf/10.1111/dar.12543

ISSN

0959-5236

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2017, Australasian Professional Society on Alcohol and other Drugs