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“Pretty Disgusted Honestly”: Exploring Fans’ Affective Responses on Facebook to the Modified Rules of Australian Football League Women’s
journal contribution
posted on 2022-02-01, 00:00 authored by A Pavlidis, Kim ToffolettiKim Toffoletti, Kellie SandersIn this article, we argue that the “turn to affect” can provide a generative framework for working through key sticking points for women in sport. Through an analysis of the rule changes and subsequent social media comments in the lead-up to the inaugural Australian Football League Women’s (AFLW) competition, we demonstrate the power of emotions for intensifying and resisting discussion about women’s participation in male-dominated sport, as they accumulate through fan encounters on social media. Through a focus on the expression of emotions such as disappointment and contempt, we interrogate the collective workings of digital affects for constituting gendered knowledge production and subjectivity in sport contexts. We conclude with a discussion of the implications of feminist thinking for sport research and practice.
History
Journal
Journal of Sport and Social IssuesVolume
46Issue
1Article number
ARTN 0193723520964969Pagination
103 - 123Publisher
SAGE PUBLICATIONS INCPublisher DOI
ISSN
0193-7235eISSN
1552-7638Language
EnglishPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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Keywords
Social SciencesHospitality, Leisure, Sport & TourismSociologySocial Sciences - Other Topicsqualitative researchaffectsocial mediaAustralian rules footballAustralian Football League Women'ssportswomenfeminismprofessionalizationgenderFOUCAULDIAN ANALYSISPHYSICAL CULTUREGENDER EQUITYSPORTPOWEREDUCATIONFEMALEPAINSociology
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