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'Social drivers' as predictors of yoghurt consumption in China

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journal contribution
posted on 2003-01-01, 00:00 authored by A Lowe, Tony WorsleyTony Worsley
A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non-consumers. "Social drivers" are presented as a 1001 for marketers to predict the use of consumer
products.

History

Journal

Food Australia

Volume

55

Pagination

42 - 44

Location

Waterloo, N.S.W.

Open access

  • Yes

ISSN

1032-5298

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2003, Australian Institute of Food Science and Technology Inc.

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