worsley-socialdrivers-2003.pdf (542.47 kB)
'Social drivers' as predictors of yoghurt consumption in China
A survey of yoghurt consumption by female consumers in Beijing showed 42% consuming often, 26% occasionally and 32% never. Consumers were generally younger and more driven by materialistic values than non-consumers. "Social drivers" are presented as a 1001 for marketers to predict the use of consumer
products.
products.
History
Journal
Food AustraliaVolume
55Issue
1-2Pagination
42 - 44Publisher
Australian Institute of Food Science and Technology Inc.Location
Waterloo, N.S.W.ISSN
1032-5298Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2003, Australian Institute of Food Science and Technology Inc.Usage metrics
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