‘You can’t trust the mainstream media’: exploring shifts in racist, homophobic, transphobic, sexist, antisemitic and Islamophobic sentiment within Australian far-right alternative news media

Alternative news media, which opposes mainstream news media, has been utilised by the far right to proliferate their ideology. This study explores how the scale of discussion, and negative framing, of different groups that are commonly targeted by the far right changes over time. Taking 7089 articles published by a prominent Australian far-right alternative news media outlet over a 7.5-year period, and a corpus of 311 keywords, a keyword frequency analysis and sentiment analysis establish the scale of discussion and negative framing of groups across four time states. Additionally, a computational word frequency analysis in tandem with a qualitative close-reading explores the context of discussions. The findings identify a range of targets of the far right, each centred around different political, racial, religious, gendered and sexual identities. A long-term shift towards extreme right ideologies is found, through increasingly hostile attitudes towards LGBTQIA + people, escalating antisemitism and direct engagement with neo-Nazism.