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e-marketing positioning your law practice

journal contribution
posted on 2002-07-01, 00:00 authored by Stewart Adam, E Clark
Legal practices should measure aspects of their corporate reputation including image, reputation attributes and outcomes to be able to implement a successful marketing communication campaign - audience measurement allows information to be gathered about reach and frequency - building corporate websites which reach your target audience will increase revenue and earnings.

History

Journal

E.law practice

Issue

15

Pagination

51 - 53

Publisher

Thomson Legal and Regulatory Ltd

Location

Sydney, N.S.W.

ISSN

1445-2405

Language

eng

Publication classification

M Media article

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