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Bomb the buzz blitz: [1 First With The News Edition]

media
posted on 2007-01-16, 00:00 authored by Christopher ScanlonChristopher Scanlon
Bomb the buzz blitz: [1 First With The News Edition]

History

Source title

The Courier - Mail, Brisbane

Pagination

17-17

ISSN

1322-5235

Language

English

Notes

Copyright - Copyright News Limited Jan 16, 2007 People - Scanlon, Christopher; Adorno, Theodor Last updated - 2017-10-31 Some come from mashing together words in some misguided attempt at creativity. Mash together "mature" and "materialism" for example, and you get "maturialism". Coined by trend forecaster Reinier Evers, "maturialism" refers to the phenomenon of mature consumers opting for high-status, high-quality goods and services over cheaper ones. In the hands of these philosophers, [Theodor Adorno] argued, these ordinary words were used in such a way as to suggest that they had deeper meanings, accessible only to specialists particularly sensitive to the realities of the world. Adorno was particularly interested in the way these words were used to create distinctions and divisions where none actually exist. Compare "Jane actively pursued the account" to "Jane proactively pursued the account". Both sentences express the same idea, but the use of proactively implies that when Jane does something proactively, she's doing something more.

Publication classification

M.1 Media article

Publisher

News Limited

Place of publication

Brisbane, Qld.

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