Bomb the buzz blitz: [1 First With The News Edition]
Bomb the buzz blitz: [1 First With The News Edition]
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Source title
The Courier - Mail, BrisbanePagination
17-17ISSN
1322-5235Language
EnglishAuthor URL
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Copyright - Copyright News Limited Jan 16, 2007 People - Scanlon, Christopher; Adorno, Theodor Last updated - 2017-10-31 Some come from mashing together words in some misguided attempt at creativity. Mash together "mature" and "materialism" for example, and you get "maturialism". Coined by trend forecaster Reinier Evers, "maturialism" refers to the phenomenon of mature consumers opting for high-status, high-quality goods and services over cheaper ones. In the hands of these philosophers, [Theodor Adorno] argued, these ordinary words were used in such a way as to suggest that they had deeper meanings, accessible only to specialists particularly sensitive to the realities of the world. Adorno was particularly interested in the way these words were used to create distinctions and divisions where none actually exist. Compare "Jane actively pursued the account" to "Jane proactively pursued the account". Both sentences express the same idea, but the use of proactively implies that when Jane does something proactively, she's doing something more.Publication classification
M.1 Media articlePublisher
News LimitedPlace of publication
Brisbane, Qld.Usage metrics
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