The effects of cultural values on word-of-mouth communication

https://hdl.handle.net/10536/DRO/DU:30076059
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media

posted on 2009-01-01, 00:00 authored by Alvin LeeAlvin Lee, R Mizerski, D Lam

The effects of cultural values on word-of-mouth communication

History

Material type

speech

Language

eng

Publication classification

M.1 Media article

Copyright notice

2009, Henan University of Finance and Economics

Extent

Visiting Scholar Seminar Series

Publisher

Henan University of Finance and Economics

Place of publication

Zhenzhou, China

Series

Visiting Scholar Seminar Series

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Categories

Keywords

150308 International Business 950201 Communication Across Languages and Culture Department of Marketing

Licence

All Rights Reserved

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