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The effects of cultural values on word-of-mouth communication

media

posted on 2009-01-01, 00:00 authored by Alvin LeeAlvin Lee, R Mizerski, D Lam

The effects of cultural values on word-of-mouth communication

History

Series

Visiting Scholar Seminar Series

Publisher

Henan University of Finance and Economics

Place of publication

Zhenzhou, China

Material type

speech

Language

eng

Publication classification

M.1 Media article

Copyright notice

2009, Henan University of Finance and Economics

Extent

Visiting Scholar Seminar Series

Usage metrics

Research Publications

Categories

Uncategorized

Keywords

Licence

All Rights Reserved

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