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Will Social Media Decide India's Next Election?

Version 2 2024-06-18, 12:21
Version 1 2018-12-31, 14:02
media
posted on 2024-06-18, 12:21 authored by U Rodrigues
Irrespective of the outcome of the 2019 Indian general elections, BJP and INC’s technical competency in data analytics and social media communication strategies — including personalised micro-campaigns on WhatsApp — will significantly impact their respective election campaigns.

History

Source title

East Asia Forum: Economics, Politics and Public Policy in East Asia and the Pacific

Language

eng

Publication classification

M Media article

Publisher

Crawford School of Public Policy, Australian National University

Place of publication

Canberra, A.C.T.

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    Research Publications

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    Keywords

    IndiaIndian politicsSocial mediaPolitical communicationIndian media200104 Media Studies950204 The MediaAlfred Deakin Research InstituteJournalism and Professional Writing4701 Communication and media studies

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