The Progression of Brand Orientation Literature in Twenty Years: A Systematic Literature Review

https://hdl.handle.net/10779/DRO/DU:30239707

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posted on 2025-09-30, 23:17 authored by Muhammad Anees-ur-Rehman, Ho Yin WongHo Yin Wong, Mokter Hossain

The Progression of Brand Orientation Literature in Twenty Years: A Systematic Literature Review

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DOI - Is version of https://doi.org/10.2139/ssrn.2806463

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en

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SSRN Electronic Journal

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