Turkey, Russia, India, and China (TRIC) are reshaping the power dynamics in Africa, challenging Western dominance and promoting alternative development models. These nations leverage their untarnished histories with Africa and emphasize shared anti-colonial struggles to position themselves as allies of the Global South. However, their competition is far from altruistic. Beneath promises of “no-strings-attached” aid lies a strategic pursuit of resources, trade, and influence. While they share a common goal of diminishing Western power, TRIC nations also compete fiercely with each other, making Africa a critical battleground in the quest for a multipolar world order.