The upcoming parliamentary and presidential elections in Indonesia on 14 February 2024 are poised to involve over 200 million citizens out of a total population of 285 million. Among these eligible voters, approximately 115 million belong to the millennial or Gen Z demographic. Within this electoral landscape, the presidential race features a diverse array of candidates, where populism plays a significant, albeit not the dominant, role in shaping the campaigns and agendas of three key contenders. This study aims to explore the relationship between various forms of competing populisms and their utilization of digital technologies. It examines how these dynamics intersect with the digital divide, democracy, pluralism, and social cohesion within Indonesia’s electoral framework. Additionally, the paper outlines potential areas for further research in this domain.