With the recognition of populism emerging in varied forms across the Global South, the lacuna of research on populism in Asia is gradually filling. Yet, research on populism in Pakistan is still limited and focused mostly on the singular case of former Prime Minister Imran Khan and his political party Pakistan Tahreek-e-Insaaf (PTI). There is much lesser attention to the populism of Tahreek-e-Labbaik Pakistan (TLP), a far-right movement-turned-party. This paper addresses this gap by comparing the two cases of populism in Pakistan – PTI and TLP – to outline the similarities and differences in their characterization of “the people,” “the elite” and “the others,” using the framework of civilizational populism. The comparative analysis of public discourse of the leadership of two parties shows an extensive use of civilizational rhetoric by both parties, with varying degrees of religious sloganeering, to cater public support. Civilizational dimension forms an overlay over the vertical-horizontal dimensions of populism. Given that 2023 is the election year in Pakistan and both parties are planning to contest elections, this is a timely piece to warn about the treacherous trajectory taken by Pakistani politics.